I’ve seen many many new blogs pop up (including mine) that post daily, or sometime even more than once a day. OK, some of the greatest blogs do that, they are problogs. I made this mistake, posting daily when you have the time is good, but in the end, when time is short and users see you posting less often, they are more likely to quit reading than if you keep to a regular(ish) posting schedule. There are other problems with posting on a regular basis, one of these is content or lack of.

Posting all the time draws in quick-readers, people looking to read, move on, read, not permanent reader who will consider subscribing to your feed. The longer-lasting reader won’t stay because they know that posting daily will result in a lack of content in a few days/weeks. This is simply because daily posting is something only the big blogs can afford/desire to achieve well. News blogs always have the chance to add new content, but again, no casual blogger can write well for a news blog, because the news is already past on the internet an hour after it’s posted. The average blogger cannot and should not keep up, because it’s just not the nature of a casual blog.

So, a casual blogger must have some other way of achieving readers? I believe that leads to the high-quality, interesting, unique, niche and analytical blog posts. Short posts are fine, just make sure the content is unique or just awesome enough to resurface with out people saying: “oh I remember that one from ages ago”; that makes bloggers look like complete fools, especially when they claim it’s something new and wow. Concentration on the powerful post is the way to go, there’s hundreds of useful tutorials on the web about how to do well in posting, do some research, post about something you’re interested in, and you’re away!